TIM • GOL Free In-Flight Wi-Fi
Elevating Customer Experience through Strategic Connectivity Partnerships
The Challenge: GOL Airlines and TIM Brazil needed to differentiate their service in a highly competitive aviation market while demonstrating the tangible power of smart, satellite-based connectivity to a massive passenger base.
The Strategy: Orchestrated a high-impact GTM partnership between Intelsat, TIM, and GOL to deliver a "freemium" connectivity model. This involved aligning three distinct corporate brands, managing regional technical complexities, and designing a user-centric journey that highlighted the reliability of the satellite network.
The Outcome: Successfully launched the first free, unlimited in-flight Wi-Fi service in the region. The campaign significantly elevated passenger NPS (Net Promoter Score), showcased Intelsat’s infrastructure capabilities, and set a new industry benchmark for value-added connectivity services in Latin America.
Americas Infrastructure Expansion
Driving Regional Growth through Strategic Connectivity
The Challenge: Supporting Intelsat's physical and digital expansion in Brazil to bridge connectivity gaps in critical regions.
The Strategy: Orchestrated a $360^{\circ}$ launch campaign that utilized strategic storytelling, media outreach, and executive customer events to reinforce a commitment to digital inclusion.
The Outcome: Strengthened regional connectivity infrastructure and positioned the organization as a key driver of digital transformation and regional economic growth in the Brazilian market.
Ricoh Digital Adoption & Transformation
Scaling Recurring Revenue through Vertical GTM Strategies
The Challenge: Transforming a traditional hardware-focused business model into a recurring, service-led digital engine across a complex, multi-country landscape.
The Strategy: Developed and deployed vertical-specific Go-To-Market (GTM) strategies across 20 countries. This included a high-impact Digital Adoption Campaign that utilized video storytelling and targeted customer outreach to modernize the user journey.
The Outcome:
Scaled recurring revenue from $3M to $20M.
Re-engaged 15,000+ customers and activated 2,000 distributors.
Achieved a +53% increase in digital engagement across enterprise segments.
Strengthened SaaS contract value by 31% through improved retention and lifecycle programs.
Vertical Industries
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Education
Creating inclusive, technology-driven learning environments that accelerate student development and support educators.
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Retail
Unlocking data potential and accelerating digital workplace transformation to empower frontline workers.
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Healthcare
Accelerating innovation with AI-powered solutions and actionable insights to improve the patient journey.
Value Proposition