TIM • GOL Free In-Flight Wi-Fi

Elevating Customer Experience through Strategic Connectivity Partnerships

  • The Challenge: GOL Airlines and TIM Brazil needed to differentiate their service in a highly competitive aviation market while demonstrating the tangible power of smart, satellite-based connectivity to a massive passenger base.

  • The Strategy: Orchestrated a high-impact GTM partnership between Intelsat, TIM, and GOL to deliver a "freemium" connectivity model. This involved aligning three distinct corporate brands, managing regional technical complexities, and designing a user-centric journey that highlighted the reliability of the satellite network.

  • The Outcome: Successfully launched the first free, unlimited in-flight Wi-Fi service in the region. The campaign significantly elevated passenger NPS (Net Promoter Score), showcased Intelsat’s infrastructure capabilities, and set a new industry benchmark for value-added connectivity services in Latin America.

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Americas Infrastructure Expansion

Driving Regional Growth through Strategic Connectivity

  • The Challenge: Supporting Intelsat's physical and digital expansion in Brazil to bridge connectivity gaps in critical regions.

  • The Strategy: Orchestrated a $360^{\circ}$ launch campaign that utilized strategic storytelling, media outreach, and executive customer events to reinforce a commitment to digital inclusion.

  • The Outcome: Strengthened regional connectivity infrastructure and positioned the organization as a key driver of digital transformation and regional economic growth in the Brazilian market.

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Ricoh Digital Adoption & Transformation

Scaling Recurring Revenue through Vertical GTM Strategies

  • The Challenge: Transforming a traditional hardware-focused business model into a recurring, service-led digital engine across a complex, multi-country landscape.

  • The Strategy: Developed and deployed vertical-specific Go-To-Market (GTM) strategies across 20 countries. This included a high-impact Digital Adoption Campaign that utilized video storytelling and targeted customer outreach to modernize the user journey.

  • The Outcome:

    • Scaled recurring revenue from $3M to $20M.

    • Re-engaged 15,000+ customers and activated 2,000 distributors.

    • Achieved a +53% increase in digital engagement across enterprise segments.

    • Strengthened SaaS contract value by 31% through improved retention and lifecycle programs.

Vertical Industries

  • Education

    Creating inclusive, technology-driven learning environments that accelerate student development and support educators.

  • Retail

    Unlocking data potential and accelerating digital workplace transformation to empower frontline workers.

  • Healthcare

    Accelerating innovation with AI-powered solutions and actionable insights to improve the patient journey.

Value Proposition